MY STORY | Faith Based Merch | Faith-Based Apparel


What's good?! 

Montezz Allen here, CEO & Founder of Faith Based Merch. 

Here's my story. 

I'm from Detroit, Michigan. 

Before launching my brand, I worked as a TV Sports Anchor/Reporter. 

Yeah, that's me in the picture interviewing a high school soccer star.  💪🏾

It was a cool job, but deep down in my heart, I've always had this passion to uplift and encourage others. 

Plus, I love fashion! 

First it started with me writing several faith-based motivational books like — Watch Your Words & Stay In The Game

But then God gave me the idea to start my own faith-based brand. 

I got the idea while working at my former TV station. 

One day in the newsroom I said to myself, "Man, I want to create a faith-based brand that'll inspire and uplift others like my books!"

I took massive action on that idea right after that TV job fired me. 

Yup, fired!

It was my first time ever getting fired too. 😂

But don't get it twisted, I was crushing it!

It was just God's plan for me.

You see, when God wants to use you in a major way, and you're not getting the hint, He'll sometimes push you out.

Has that ever happened to you? 

I remember like it was yesterday. 

Let me set the stage. 

November 30, 2020. 

I had just finished my 6 PM show. My news director met me outside of the studio, called me into his office and fired me with the general manager there alongside him.

I told both of them that it was a blessing, and the same thing happened to Oprah. 

What I learned was that sometimes things happen for you and not to you. 

If I wouldn't have gotten fired, I probably wouldn't have started this brand, even though I was thinking about it. 

You see, when God's trying to bring out your greatness, He wants you to work on yourself harder than you work on your job. 

He wants you to work on your gifts because your gifts will make room for you. 

I decided to launch Faith Based Merch on Jan. 15, 2021, one day before my 33rd birthday.

I want you to represent God in style.

Spread faith in style! 

Have faith in style! 

Inspire others in style!

Uplift others in style! 

I want my merch to be a light in a world that can be so dark. 

That's what Faith Based Merch is all about.   


I have a responsibility to ensure that you're satisfied with my merch. I'll do my best to make sure that I put my best foot forward each and every day. 

I'm so grateful that you've found your way to my store and I hope you'll be back often.

 "As iron sharpens iron, so one person sharpens another." Proverbs 27:17

Much Love,

Montezz Allen 

CEO & Founder of Faith Based Merch